Our Story

We are Lively, a Learning Agency - the award-winning pioneer in crafting consumer-grade learning environments and experiences that inspire your employees and connect with your customers.

Put simply - we make learning people love

MEET THE FOUNDERS

Creators of “The Game”

We are operators and makers. One foot in enterprise and government, the other in creative production.

We turn behavioural science into products people actually use, then measure the change.

A talented team backed by a global ecosystem.

Best known for The Cyber Safety Game, “Dodgy or Not?” aka “Phishy or Not?.

Stacey Edmonds

CO-FOUNDER & CEO

A teacher by trade, former Head of Learning at Transport for NSW and Partner at Deloitte, Stacey blends social science, filmmaking and learning design to shift behaviour at scale.

She leads product, evidence and partnerships, and is a recognised voice on deepfakes and GenAI safety.

Her work has delivered award-winning experiences and measurable uplift in digital safety across schools, enterprise and community.

Doug Turner

CO-FOUNDER & CTO

Doug is an enterprise technologist who ships reliable systems.

He combines secure-by-design and safe-by-design principles with pragmatic engineering to lead the build of the Dodgy or Not? platform and its ecosystem.

He has led architecture across cloud, data and identity for high-stakes environments and keeps the product fast, private and easy to run.

FOR THE LOVE OF LEARNING

The Journey to Dodgy or Not?

Designed by a multi-disciplinary team, The Cyber Safety Game emerged from recognition of growing online threats. This innovative solution addresses the urgent need for widespread digital safety instinct.

Conceptualised in 2015

Stacey created The Cyber Safety Game with a clear vision: make it fun, fast, and effective. Building on its success, we developed and expanded it into a suite of reimagined cyber safety learning experiences.

In 2023 The Game evolved into a social enterprise

This model ensures that every subscription you buy helps subsidise access for schools and free access for vulnerable communities. Making digital safety education available to everyone, regardless of their financial circumstances.

Today…

Co-founders Stacey and Doug, global partners and expert Advisory Council, The Cyber Safety Game is pioneering the world's first dynamic, GenAI-powered, multi-format, gamified learning experience for cyber safety – designed for everyone, everywhere.